AC Milan reportedly agrees to Adidas kit deal worth about $56 million a season
The reported 10-year agreement would bring Adidas back as Milan’s kit supplier from summer 2028, replacing Puma.
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The reported 10-year agreement would bring Adidas back as Milan’s kit supplier from summer 2028, replacing Puma.
AC Milan has agreed to switch its kit supplier from Puma to Adidas in summer 2028 under a 10-year deal worth about $56 million a season, Inside World Football reported on 6 November. The publication puts the value of Milan’s Puma deal, renewed in 2022, at about $33.6 million a season.
Adidas supplied Milan from 1998 to 2018, when Puma took over. In its November 4 report, Footy Headlines says the current Puma agreement runs through the end of the 2027–28 season, with Adidas taking over after 30 June 2028.
Inside World Football says the Adidas agreement would add more than $20 million a year to the income of Milan, which is owned by RedBird Capital Partners. The club recorded a €24 million loss last season after missing out on European football, despite record sponsorship income, the publication says.
In its November 4 report, Footy Headlines expects an official announcement in late 2027 or early 2028, before the reported supplier change.
Separately, Adidas could replace Puma as the official match-ball supplier for Italy’s Serie A from 2027–28. In its October 31 report, La Gazzetta dello Sport credits Footy Headlines with the original report and says the change is subject to confirmation.
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