Effect Builder lets US residents over 18 create and preview custom Instagram Stories filters. Users can submit effects through the website, but a safety review must clear them before others can use them.
Instagram has launched Effect Builder, a standalone website that uses superintelligence (SI) to generate custom filters for Instagram Stories. The tool is available to US residents over 18, The Verge said.
Users describe the filter they want in a text prompt and can attach images as style references. They can then upload their own photos to preview the generated effect and request changes through follow-up prompts.
An optional setting lets Instagram’s SI rewrite a user’s prompt. In a test by The Verge writer Stevie Bonifield, it expanded a short request for a comic-book filter into several paragraphs of instructions covering details such as color palette and lighting. Bonifield said the resulting filter still looked nearly identical to the version generated from the original request.
Creators can submit their effects directly to Instagram from Effect Builder. Each effect must pass a safety review before it becomes available to other users.
Instagram says approved effects become available for anyone to use in Stories. When someone uses an effect, Instagram says it will link back to the creator’s profile so others can find their work.
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