The official shop at Paleet Shopping Centre gives Norwegian supporters a place to buy club merchandise in person, following Liverpool’s first Nordic store in Copenhagen.
Liverpool has opened its second official Nordic store at Oslo’s Paleet Shopping Centre, operated with football retailer Unisport. It sells adidas products, official replica kits, Liverpool fashion, accessories and souvenirs.
The opening follows an earlier plan for a Liverpool section inside a Unisport shop at Paleet. In March 2024, Liverpool FC Supporters Club Norway said Unisport would open that shop on 2 April with a dedicated Liverpool Store inside. The supporters' club scheduled the new-store ceremony for 7 November 2026.
Former Liverpool striker Robbie Fowler cut the ribbon at the new store and welcomed supporters inside for the first time, the club said. Inside World Football said he also met supporters and took part in a question-and-answer session.
Liverpool announced its renewed 5-year partnership with Unisport and plans for stores in Denmark and Norway on 18 March 2025. The club announced the opening of its first standalone Scandinavian store, in Copenhagen’s Jorcks Passage and developed with Unisport, on 16 May 2025.
Unisport CEO Michael Burk said the renewed partnership serves customers across Scandinavia and Central Europe, offering Liverpool supporters football gear online and in stores while strengthening the retailer’s relationship with them.
Liverpool says the Copenhagen and Oslo stores give supporters local access to official merchandise, club-branded apparel and exclusive products. Merchandising executive Lee Dwerryhouse said the expansion would strengthen the club’s presence in Scandinavia.
Liverpool estimates it has nearly 800,000 supporters in Norway, more than any other Premier League club. In its account of the Norwegian market, the club also gives a cumulative television audience of 3.5 million last season and 1.4 million social-media followers. Those figures measure audiences and followers, not store customers.
Liverpool says it opened 8 international stores, entered 3 new markets and added 2 retail partners over the past year. Lee Dwerryhouse, the club’s senior vice-president of merchandising, said the Oslo opening was part of its continuing effort to grow its retail presence worldwide.
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