P&G posts 4% organic sales growth, its best in 11 quarters
The household-products maker’s shares rose 6% on Thursday after the results, their biggest jump since 2020.
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The household-products maker’s shares rose 6% on Thursday after the results, their biggest jump since 2020.
Procter & Gamble reported last week that organic sales rose 4% in its fiscal first quarter of 2027, its strongest growth in 11 quarters. The result marked an improvement after annual organic sales growth slowed from 7% in fiscal 2023 to 1% in fiscal 2026.
Organic sales exclude the effects of currency movements, acquisitions and divestitures—the sale of businesses. The measure helps show how sales changed without those effects.
P&G shares rose 6% on Thursday following the results, their largest jump since 2020.
Chief executive Shailesh Jejurikar attributed the strong quarter to sharper execution of P&G’s strategy. That approach offers lower prices and new pack sizes for shoppers watching their budgets, while introducing products intended to command higher prices.
Pampers Amore illustrates the higher-priced side of that strategy. P&G launched the premium diaper line in the United States in March, its first new line for newborns and toddlers since 2018. A 108-pack costs 10% more than Pampers Swaddlers.
Fortune put Amore’s expected first-year sales at $100 million. That figure is a forecast for the line’s first year, not revenue already achieved.
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