Unlimited Productions opens first US office in New York
The Netherlands-based event production company plans a separate Los Angeles operation for early 2027.
The Netherlands-based event production company plans a separate Los Angeles operation for early 2027.

Unlimited Productions announced on 9 November 2026, that it had opened its first US office in New York. Managing director and partner Jan Maarten Luijnenburg oversees the office, Billboard said.
The company, co-founded by DJ and music producer Tiësto, has its European headquarters in Breda, Netherlands. It provides production services for shows and festivals, including design, contracting and site supervision. The New York office gives it a US base after work on events in the country.
The company serves as production director for Elements Music & Arts Festival in Long Pond, Pennsylvania, where it built the Fire and Earth stage designs. It also redesigned the main stage at HiJinx Festival in Philadelphia and built Martin Garrix’s touring rig.
Luijnenburg said that work showed the company’s production model could work in the US. He described its approach as handling every production discipline, planning each bolt before arriving on site and treating vendors as partners.
Jack van Deursen and Olivier Monod de Froideville started the business as Livetime Productions in 2005. It expanded into Unlimited Productions in 2009 with Bart Roelen and Tijs Verwest, known as Tiësto.
The company also plans to open a Los Angeles operation in early 2027, separate from the New York office already open.

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