Engadget reports a two-link monthly cap on pages Meta says should be exempt, affecting how officials and nonprofits direct people to services, donations and volunteering.
Some government and nonprofit Facebook pages have hit a limit of two link-containing posts a month under Meta’s paid-link test, even though Meta says those pages should be exempt. Engadget reported on October 23 that affected operators were being offered subscriptions to share more links, disrupting how they direct residents to public information and connect people with donations and volunteering.
Meta has been testing paid link sharing for nearly a year and now promotes it as a benefit of its Meta One subscription plans. The restrictions are an ongoing experiment, not a universal rollout across Facebook.
In Greenville, Texas, the city’s library page was told it had used its two monthly link posts and would need a subscription costing $50 or more a month to share additional links. The page identifies itself as a government building and had previously been verified by Meta.
Daniel Starks, the city’s communications manager, oversees nearly a dozen city Facebook pages. He told Engadget that more than half of the city’s communication work involves linking back to information on its website.
Bethany English, co-president of Indianapolis pet-food nonprofit East Side Pawject, encountered the same limit when trying to post a website link about an event. The nonprofit’s page has just under 1,000 followers and helps people find pet-food pantries, donation drop-off locations, volunteering opportunities and fundraisers. English was offered a plan costing $150 a month for up to 20 links, an expense she said was difficult for the small organization to justify.
The nonprofit leaders interviewed by Engadget had pages identified as nonprofits and approved for Meta’s fundraising tools, which require a separate verification process.
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Engadget reported four Meta One monthly tiers. The cheapest adds no Facebook link-sharing allowance. David Diskin, president of California Freethought Day, received lower prices for the same higher link allowances.
| Facebook link allowance | Meta One monthly price | Monthly price offered to Diskin |
|---|---|---|
| No additional allowance | $14.99 | — |
| 8 links | $49.99 | $40 |
| 20 links | $149.99 | $119 |
| Unlimited links | $499.99 | $399 |
Concerned that Greenville’s other pages could face the same restriction, Starks instructed staff to stop putting links in Facebook posts. He told followers that website addresses would appear in comments instead. That workaround is not available to everyone: some affected users told Engadget they could still post links in comments, while others could not.
English was considering creating dedicated Facebook events or asking board members to add links in comments through their personal profiles, which are exempt. These were options she was weighing, not changes she said she had completed.
SparkPoint, a North Carolina nonprofit promoting public health and social connections in Transylvania County, also encountered the limit. Its marketing manager, Jeff Bannister, said he was exploring information-sharing arrangements with other local nonprofits to reduce reliance on Facebook. He said moving away was difficult because so much of the county’s audience remained on the platform.
California Freethought Day, which hosts an annual civic-engagement event in Sacramento, regained the ability to post links during the week of Engadget’s October 23 report. Diskin said the restriction was reversed without explanation, but only after the organization’s big fundraiser had passed.
The test’s full scope remains unclear, and Meta has not explained why nonprofit pages meant to be exempt were restricted. A Meta spokesperson confirmed that the company was testing whether Facebook link sharing should be part of Meta One and said it would continue changing the experience based on feedback and what it learns.
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