Google adds an ad-targeting exception for connected personal data
The revised policy permits content connected from Gmail, Drive or Google Photos to inform personalized ads in supported services, depending on users’ settings.
The revised policy permits content connected from Gmail, Drive or Google Photos to inform personalized ads in supported services, depending on users’ settings.

Google has changed its privacy policy to permit connected personal content to inform personalized advertising, depending on users’ settings, The Verge reported on 23 October. Ars Technica reported on 23 October that Google says ads will not be based directly on users’ Gmail inboxes or Google Photos libraries.
The earlier wording said Google would not use content from Gmail, Drive or Photos for personalized ads. On 16 October, Google added an exception: “unless you choose to make data from these services available to other Google services that support personalized ads.” The exception covers users who choose to share that content with those services.
A Google spokesperson told Ars Technica that the clarification does not change how the company handles users’ data with advertising partners. Google says it is not scanning entire inboxes to improve advertising profiles or giving this personal data to third parties.
Google also says connecting apps is entirely optional. The company says ads will continue to relate to users’ queries, the context of responses and their interests.
Ars Technica interprets those assurances as leaving an indirect route to ad targeting. AI Mode, Google’s artificial-intelligence search feature, could use summaries and insights from connected personal data in its answers. Because Google says the context of an answer can inform ads, Ars argues that connected data could influence advertising through that context. This is Ars’s interpretation of a possible use, rather than Google’s description of a newly introduced practice.
Google’s Personal Intelligence feature lets users connect Gmail, Drive or Google Photos to AI Mode and other Search tools so they can tailor responses and recommendations. The service receiving the data applies its own policies and settings, including those governing personalized ads.

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For example, Search may process some of the data that you allow Search to access to personalize content, including ads.
The Verge reports that advertisers do not receive users’ Drive, Gmail or Photos information, or identifying details such as names and email addresses. Google also told Ars Technica that sensitive information will not be used to tailor ads. The Verge identifies protected categories including race, sexual orientation, religion and health.
Users who want to prevent this advertising use of connected personal data can disconnect selected apps from Search’s Personal Intelligence features, The Verge says. They can also disable Personalized Recommendations entirely through the Search Services Personalization settings.

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