Publishers and advertisers dispute the proposed content-use rights. Meta rejects their allegation and says implementation would be delayed if consultation extends beyond November 20.
Meta said on October 28 that its existing advertising and business terms remain in place while it consults industry groups and leaders about a disputed update. The company said it does not plan to change policy without full consultation, which could extend beyond the planned November 20, 2026 implementation date.
On October 23, Meta had postponed its updated Commercial Terms and Self-Serve Ad Terms from October 30 to November 20. It said the extra time would let it explain to partners what was changing and what was not.
Reuters, in its October 28 article published by CNA, described the development as an indefinite delay. Meta’s statement made a further postponement conditional on consultation running beyond November 20:
We’re committed to getting this right, and we expect this consultation could extend beyond November 20, in which case we’d delay implementation of the updated terms.
Publishers and digital advertisers allege that the proposed terms would give Meta unlimited rights to use their content for its superintelligence (SI) services. Meta rejects that allegation.
Search Engine Journal said on October 26 that both proposed agreements still contained the disputed crawling permission. Crawling means using automated software to visit and collect website content. The provision would let Meta crawl pages associated with a business’s products or services, create test credentials and periodically collect updates. The Commercial Terms cover any business use of Meta’s services, not just advertising purchases.
The same article said the existing Self-Serve Ad Terms, dated August 22, 2025, already allow Meta to crawl content on an advertiser’s domains for purposes including “research and training” once an advertising order is placed.
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Meta said the consolidated crawling provisions apply only to its advertising and business products and do not change how it uses crawlers. The update is not about scraping news websites and gives it no new rights overriding preferences expressed through robots.txt, a text file that tells automated crawlers how a website owner wants them to behave.
On October 22, the Movement for an Open Web, an advocacy group whose members include publishers and digital advertisers, said it had complained to the European Commission and the UK’s Competition and Markets Authority. It requested interim measures—a temporary regulatory intervention—to suspend the terms. The group argued that businesses dependent on Meta’s services would be forced to give up content rights without an opt-out.
The European Publishers Council also wants suspension during an investigation. Maintaining a business page or advertising a subscription should not give Meta general rights over a publisher’s website and archive, it said, and uses beyond the specific service requested should require separate, explicit permission from the rights holder.
The World Association of News Publishers asked Meta to halt the crawling provision temporarily for news publishers and make respect for robots.txt binding in the contract. On October 23, the European Alliance of News Agencies renewed its call to remove the provision altogether.
Meta announced the postponement itself; regulators have not ordered a suspension. The European Commission said it would assess the complaint under its usual procedure and welcomed the October 23 delay. The UK’s Competition and Markets Authority said on October 22 that it was in urgent discussions with Meta while considering its next steps.
Meta has not announced a replacement implementation date or a deadline for consultation. Its stated next step is full consultation with industry groups and leaders before changing policy, with implementation delayed if that process extends beyond November 20.
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