Netflix plans wider cinema releases for selected films
Ted Sarandos outlined broad theatrical releases for three titles, with “Narnia” scheduled to spend 49 days in cinemas before reaching Netflix on April 2, 2027.
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Ted Sarandos outlined broad theatrical releases for three titles, with “Narnia” scheduled to spend 49 days in cinemas before reaching Netflix on April 2, 2027.
Netflix plans wide cinema releases for “Narnia” and “Charlie vs. the Chocolate Factory,” Ted Sarandos said at the Bloomberg Screentime conference on September 30. He also said audiences could expect a “very broad theatrical release” when the “K-pop Demon Hunters” sequel arrives.
According to Variety’s October 1 report, Greta Gerwig’s “Narnia: The Magician’s Nephew” is scheduled to have a 49-day theatrical window—the period before it becomes available to stream—ahead of its April 2, 2027 Netflix debut. Variety describes it as the first Netflix release scheduled for a conventional theatrical rollout.
Sarandos placed the wide release of “Narnia” in 2027 and said “Charlie vs. the Chocolate Factory” would receive its wide release “at the end of the year.” These are distribution plans; his prediction that the films would “do great” is not a reported audience or financial result.
Netflix already puts films in cinemas, but Sarandos described its previous approach as tailored to each title. He said the company released more than 30 films theatrically in 2025, with separate plans for how long each would run, how much marketing would cost and which cities would show it.
Sarandos argued that different kinds of films need different treatment. He cited “La Bola Negra” and “Train Dreams” as arthouse films—films aimed at a more specialized audience—that he believed could have played in cinemas for six months. He contrasted them with family films that have broad appeal and lend themselves to repeat viewing.
His stated aim is to give people who want to see a film in a cinema that option without harming its value to Netflix. For “Narnia,” the announced schedule gives cinema audiences a 49-day period before the film reaches the streaming service.
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